{"title":"BIGEN","description":"\u003cp\u003e\u003cem\u003eBigen \u003c\/em\u003e\u003cspan\u003eThe Origin of Beauty. Easy Color for Women. Vivid Shades. \u003c\/span\u003e\u003cem\u003eBigen\u003c\/em\u003e\u003cspan\u003e Permanent Powder. \u003c\/span\u003e\u003cem\u003eBigen \u003c\/em\u003e\u003cspan\u003eSemi-Permanent Hair Coloring Solutions. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0024\/1765\/5861\/files\/bigen-classic_480x480.jpg?v=1561993588\" alt=\"\" width=\"230\" height=\"271\" style=\"float: right;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font_7\"\u003e\u003cspan\u003eBigen's origin story dates back to 1905, Nagoya, Japan, when one man embarked on a journey to refining a simple, water-activated, powder hair dye over the course of a century. Through continuous improvement in quality and unyielding commitment to safety, the dye offered an innovative solution to graying hair, developing into an iconic product in Japan's hair care market in 1950's.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font_7\"\u003e\u003cspan\u003eToday「Bigen 美源」, which literally translates to \"origin of beauty,' is now Japan's #1*  hair color brand, offering a palette of innovative products in various forms that all aim at liberating our inner beauty. \u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"bigen-powder-hair-color-dozen-pack","title":"Bigen Permanent Powder Hair Color 0.21 oz - Dozen Pack","description":"\u003cb\u003eBigen Permanent Powder Hair Color 0.21 oz\u003c\/b\u003e\n\u003cp\u003eBigen Permanent Hair Color is ideal for those looking for long-lasting 100% gray coverage or to enhance their natural hair color. Bigen permanent hair color is ammonia-free and requires no hydrogen peroxide. The unique powder formula is activated by water to naturally open the hair's cuticle to deposit rich, natural color into even the most stubborn gray hair. 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